Top 5 Social Apps in Bulgaria Q1 2022: Performance Insights

In the first quarter of 2022, the social app landscape in Bulgaria saw significant activity across the top 5 applications, based on data from Sensor Tower. Here's a detailed look at the performance of each app:

TikTok from TikTok Pte. Ltd. showcased a strong revenue trajectory, starting at approximately $27.6K in late December and peaking at around $55.6K by the end of January. However, it experienced a slight decline towards the end of March, settling at about $43.7K. Downloads fluctuated, reaching a high of 20.1K in mid-January and ending the quarter at 18.6K. The app maintained a robust active user base, peaking at over 1M weekly active users in mid-February before slightly decreasing to 1.02M by the end of March.

Facebook by Meta Platforms, Inc. saw relatively stable weekly downloads, consistently hovering around the 15K mark and peaking at 17.6K in the last week of March. Revenue for Facebook remained modest, peaking at $2.5K in early January and gradually declining to around $1K by the end of March. The app's active users remained steady, averaging around 3.4M throughout the quarter.

Grindr - Gay Dating & Chat from Grindr LLC had a varied revenue stream, with notable peaks of $1.2K at the end of February and $881 in mid-March. Downloads were consistent but modest, ranging between 300 and 500 per week. Active users showed a slight increase, ending the quarter at about 13.5K.

OmeTV – Video Chat Alternative from Video Chat Alternative experienced a steady decline in downloads, starting at over 3K in early January and dropping to 1.8K by the end of March. Weekly revenue fluctuated, peaking at $333 in the last week of March. Active users also saw a decrease, starting at 27.7K in late January and ending at 23K by the end of the quarter.

Bigo Live - Live Streaming App by Bigo Technology Pte. Ltd. had consistent download figures, with a peak of 836 in mid-March. Revenue remained relatively low but peaked at $472 at the end of January and saw another peak of $436 at the end of March. Active users saw steady growth, reaching 4.5K by mid-March.

For more detailed insights and data, visit Sensor Tower.